Artisan Sourdough,
Naturally Fermented
for Up to 48 Hours
Crafted in small batches. Real ingredients only.
Loved by families across Hamilton County.
Serving Fishers, Noblesville, Westfield, Carmel & Hamilton County.
Limited weekly bake — pre-order before Thursday
Fresh From the Oven
This Week's Fresh Bake
Sourdough Bread
White Sourdough
A classic sourdough loaf made with only white flour, resulting in a light, slightly chewy interior and a crisp crackling crust.
White Sourdough with Flaxseed
Our classic White Sourdough Loaf with nutrient-rich flaxseeds pressed into the crust, adding a satisfying nutty crunch to every bite.
Light Rye with Flaxseeds
Our Light Rye Sourdough Loaf studded with wholesome flaxseeds, blending earthy rye flavor with a satisfying crunch and open crumb.
Light Rye Sourdough
Blends 12% protein unbleached white flour with organic stone-ground dark rye, creating a denser, darker crumb with complex earthy flavor.
White Olive Sourdough
Experience the distinct flavor and irresistible crispiness of our artisanal White Olive Sourdough, crafted with care using premium kalamata olives.
White Parmesan Sourdough
Featuring a golden, crispy parmesan-crusted exterior and a rich, buttery interior — indulgent, savory, and absolutely irresistible.
White with Sharp Cheddar & Jalapeño
A golden, crispy crust wraps around bold, zesty flavors of sharp cheddar and jalapeño — a crowd-pleasing loaf with serious personality.
Brazilian Cheese Bread
Focaccia
Spring Focaccia
Baked golden with a savory blend of leeks, sweet peppers, and red onions pressed into olive-oil-kissed dough. Vibrant, fragrant, and stunning.
Classic Focaccia
Oven-baked to golden perfection, topped with fragrant thyme and juicy cherry tomatoes. Its light, airy texture and crisp crust make it a timeless favorite — perfect alongside pasta dishes, salads, or as a flavorful base for sandwiches.
Orders close Wednesday · Pickup available Saturday morning
What Makes Us Different
Bread the Way It Was
Meant to Be Made
Slow, simple, and made with intention, just as it has been for generations.
In a world of fast production and artificial shortcuts, we choose a different path — one that honors time, tradition, and real ingredients.
Long Fermentation
Up to 48 Hours
We allow our dough to ferment slowly, developing deeper flavor and making it easier to digest.
Naturally Leavened
No Commercial Yeast
We use a living sourdough starter — no commercial yeast, just wild cultures passed down through tradition.
Simple Ingredients
Flour, Water, Salt
Flour, water, salt. Nothing artificial. Nothing unnecessary. You can read every word on the label.
Handcrafted Daily
Small Batches Only
Every loaf is shaped and baked by hand in small batches, with the care that mass production can't replicate.
The Way We Bake
The Craft Behind
Every Loaf
A slow, intentional process that transforms simple ingredients into something truly special.
Great bread doesn't happen quickly, it unfolds over time, through fermentation, patience, and care at every step.
Where everything begins
Feed & Activate
Our starter is refreshed and brought to life, a living culture of wild yeast and beneficial bacteria that begins every single loaf we make. Fed with care, timed with intention.
Three ingredients, infinite patience
Mix & Develop
Organic flour, filtered water, and our active starter come together — then rest. Gently developed through stretch and fold, the dough builds strength and elasticity without a single shortcut.
The step most bakeries skip
Slow Fermentation
The dough rests for up to 48 hours in a cool environment. Wild yeast works slowly, building flavor, improving digestibility, and creating the open crumb structure that defines real sourdough.
Handcrafted, every single time
Shape & Bake
Each loaf is shaped by hand, transferred to a proofing basket, scored with a razor lame, and baked in a covered Dutch oven at high heat. The result, a golden, crackling crust and an open, chewy crumb.
See the full journey from starter to oven
3 hrs
Hands-on workshop
Sourdough Workshops
Learn to Bake
Real Bread at Home
Leave with your own live starter, a freshly baked loaf, and the confidence to keep baking for the rest of your life. This isn't just a class, it's an experience you'll carry into your kitchen forever.
Leave with your own handcrafted sourdough and the confidence to bake at home.
Learn the same process we use in our bakery — every step, every technique, every secret.
Live Starter (Levain)
Build and feed your wild sourdough starter
Mix & Ferment
Learn stretch-and-fold, bulk fermentation
Shape & Score
Hands-on shaping and decorative scoring
Bake & Take Home
Full bake cycle, you leave with a real loaf
Up to 48 hours.
One perfect loaf.
Most commercial bakeries take 90 minutes start to finish. We take up to 48, because slow fermentation is where real flavor is born, and that's the only shortcut we'll never take.
3
Ingredients
Flour, water, salt — nothing else.
48
Hours
Slow natural fermentation from start to finish.
100%
Handmade
Every loaf shaped and baked by hand.
Word Around Town
Loved by Our Community
Loved by our community in Fishers and throughout Hamilton County
Over 200 happy customers and growing
“My husband struggles with store-bought bread — bloating and feeling awful. We loved all of Maira's breads… and no tummy issues.”
Leslie Maass
“The BEST sourdough I've ever had! Most breads give me acid reflux — this one doesn't. The flavor is incredible.”
Cameron Carter
“This is the best sourdough we've ever had! Warm and fresh delivered every week — pure heaven.”
Mary Therese Burns
“Absolutely love this bakery! The bread is INCREDIBLE and the delivery service is a game-changer.”
Victoria Spence
“I can't say enough good things! True artisan bread made with high-quality ingredients. Delivery is incredibly convenient.”
Marc Roland
“The sourdough bread is fantastic! We only eat bread from Luv Bakery.”
Marius Schmitt
Life at Luv Bakery
From Our Kitchen
to Your Table
Our Story
A Brand Built on
Craft & Expanded Vision
Luv Bakery is an artisan bakery based in Fishers, Indiana. While Rustic Crust was built on a strong foundation of traditional sourdough, the transition to Luv Bakery reflects the brand's growth and expanded vision, offering a wider range of handcrafted, nourishing foods made with care and passion.
The bakery specializes in long-fermentation sourdough made without commercial yeast or preservatives, alongside gluten-free Brazilian cheese bread crafted with premium ingredients. Each loaf undergoes up to 48 hours of fermentation, enhancing flavor while supporting digestibility.
As the business grows, Luv Bakery is transitioning from a home-based operation to a wholesale model, partnering with retailers, cafés, and specialty markets, delivering artisan baked goods that offer both quality and a memorable experience.
Maira Gimenes
Founder & Head Baker
From Fishers to Noblesville, Carmel to Geist — we're your local sourdough bakery. Baking for real families in real kitchens across Hamilton County.
48hrs
Max fermentation time
Available Now
Wholesale
Partnerships
Wholesale
Partner With
Luv Bakery
Artisan sourdough for cafés, restaurants, and local businesses.
We partner with a small number of local businesses to provide handcrafted sourdough bread made with long fermentation and simple, high-quality ingredients.
If you're looking to offer your customers something truly special, we'd love to connect.
Serving Fishers, Noblesville, Westfield, Carmel, and across Hamilton County.
- Small-batch artisan production
- Naturally fermented sourdough
- Consistent quality, every batch
- Flexible partnership options
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